דן אלכסנדר אנד קו עיצוב הקטלוג מקום לאופנה

This week saw the opening of a new exhibition, first of its kind, in Jerusalem’s Israel Museum: “Fashion Statements: Decoding Israeli Dress”. The exhibition is accompanied by the book “Fashion Statements”, which was published with four different covers, elegantly blurring the lines between an official museum catalog and a coffee table book.

The book is a cultural-sociological document, researching the development of local Israeli fashion through the eye of the past 70 years while revealing a spectrum of the important players: from the days of Ata and Maskit to Gottex and Gidon Oberson, and contemporary designers such as Alber Elbaz and Alon Livne.

The book’s design process and concept development took place in Dan Alexander Studio, in Paris and Tel Aviv. Working both from the local perspective and from a distance has disclosed the fact that ‘fashion’ isn’t about a ‘place’. Fashion and place are contrary to each other: Israel is a given territory while fashion is a definition of identity, it is creative, cultural, instigates protests and communicates messages. The fascinating research that we have carried out is rich with discoveries which are weaved throughout the book.

More than the book represents the past, it points to a social portraiture which looks to the future. The decision to design a series of cover, with four different iconic Israeli personalities – within them a Sudanese refugee living in Israel – produces a relevant perspective for the fashion and identity discussion; about culture, place, and the absence of these dimensions. This move calls for a conversation and raises awareness for the social developments taking place in Israel and around the world – just like fashion ought to do.

For us, the Sudanese Alain Godin is no less Israeli than Golda Meir, the fourth Israeli prime minister – who, also, was not born in Israel. The multiverse in which we live in, rich with different forms and identities, is an amazing starting point for an inspirational and creative process.

The personas on the covers are:

Golda Meir – The fourth Israeli prime minister.

Tami Ben Ami – Model and a fashion icon of the 1980’s.

Helit Yeshurun – Translator and editor, former actress and model, the daughter of the poet Avot Yeshurun.

Alain Godin – Model, born in Sudan and arrived in Israel age 8. He and his family are living in Israel with no legal status, dreaming of becoming a part of the Israeli society who still sees them as infiltrators.

All rights reserved for Israel Museum, Jerusalem.

 

Advertisements

We would like to thank our clients that made it all the way from the US, for spending time with us at the workshop we had last weekend in Paris.
+
We blend technology, philosophy, and design, with loads of wine and escargots, to design the future. 
+
Thank you Souad Massi, for your big heart and amazing performance, we love you.
+
Thanks to Dan Alexander & Co team, we’ll always have Paris. 

Dan Alexander & Co Paris

Dan Alexander & Co Paris

Paris office Dan Alexander branding

Designed by Dan Alexander and co

Branding firm Dan Alexander and co Paris Tel Aviv

Branding and Design Dan Alexander and Co

Branding and Design by Dan Alexander

Paris office Dan Alexander and Co

Piet Zwart 1885-1977

Piet Zwart was a Dutch designer born on May 28, 1885 in Zaandijk, North Holland. He had trained as an architect, and began graphic design projects at age thirty-six. His training as architect included designing furniture and interiors. Soon enough, he rejected rules of design being a traditional symmetrical layout and strict horizontals and verticals. Zwart began to make rough layouts by ordering words, rules, and symbols from a typesetter. Zwart had no formal training in typography or printing so he was uninhibited by rules and methods of traditional professional practices. Zwart realised that the 20th century’s need for typography became an important and influential cultural force so he felt obliged to change it.

His commercial print work has influences from Constructivism, Dada and De Stijl, while still adding a playfulness to the mix. He experimented with upper and lower case, lines, circles and screens, and free letter composition. Zwart classified him as a typotect— part typographer, part architect. Zwart’s distinct style consisted of strong diagonals, primary colours, use of scale, varying typefaces, and careful asymmetry, rejecting the conventional symmetry around

a fixed central axis. These elements were considered functional to him.05 Zwart 1.sm 07-Piet-Zwart 57f759c6e88ebacfcb59b0894a03aaba 1925-composition-pour-une-j nkfcatalog01  piet_zwart_NKF1 PietZwart-catalogue_page1931 PietZwart-Nutter-MargarineWrappingPaper-1923

“Switcharoo”  features couples photographed in their outfits and then again after they swap clothing.

The Playful series that invites discussion and reflection on gender norms. Some of the couples accentuate the switch by matching each other’s poses in the before-and-after shots.

Series by Canadian photographer Hana made.

couples-switch-outfits-switcheroo-project-hana-pesut-32__880 couples-switch-outfits-switcheroo-project-hana-pesut-41__880 couples-switch-outfits-switcheroo-project-hana-pesut-51__880 couples-switch-outfits-switcheroo-project-hana-pesut-61__880 couples-switch-outfits-switcheroo-project-hana-pesut-71__880 couples-switch-outfits-switcheroo-project-hana-pesut-81__880 couples-switch-outfits-switcheroo-project-hana-pesut-91__880 couples-switch-outfits-switcheroo-project-hana-pesut-101__88 couples-switch-outfits-switcheroo-project-hana-pesut-110__88 couples-switch-outfits-switcheroo-project-hana-pesut-111__88 couples-switch-outfits-switcheroo-project-hana-pesut-121__88 couples-switch-outfits-switcheroo-project-hana-pesut-131__88 couples-switch-outfits-switcheroo-project-hana-pesut-141__88 couples-switch-outfits-switcheroo-project-hana-pesut-151__88 couples-switch-outfits-switcheroo-project-hana-pesut-161__88 couples-switch-outfits-switcheroo-project-hana-pesut-171__88 couples-switch-outfits-switcheroo-project-hana-pesut-181__88 couples-switch-outfits-switcheroo-project-hana-pesut-191__88 couples-switch-outfits-switcheroo-project-hana-pesut-201__88 couples-switch-outfits-switcheroo-project-hana-pesut-210__88 couples-switch-outfits-switcheroo-project-hana-pesut-211__88 couples-switch-outfits-switcheroo-project-hana-pesut-221__88 couples-switch-outfits-switcheroo-project-hana-pesut-231__88 couples-switch-outfits-switcheroo-project-hana-pesut-241__88 couples-switch-outfits-switcheroo-project-hana-pesut-251__88 couples-switch-outfits-switcheroo-project-hana-pesut-261__88 couples-switch-outfits-switcheroo-project-hana-pesut-271__88 couples-switch-outfits-switcheroo-project-hana-pesut-281__88 couples-switch-outfits-switcheroo-project-hana-pesut-291__88 couples-switch-outfits-switcheroo-project-hana-pesut-301__88 couples-switch-outfits-switcheroo-project-hana-pesut-311__88