Bonjour Céline ➕ Bonjour Paris ➕ first pop-up store: in Paris  Come meet us there and be part of fashion that frees children to find their own power of personality through clothes.




We are honored to have been selected by novum, one of the world’s leading and most influential magazines on all things design, to be showcased in their 11/18 issue.

The article features diverse projects led by Dan Alexander, exploring the strategic and creative vision that define his designs. We invite you to read their thoughts on the work that we do at the studio.

דן אלכסנדר מיתוג סליןנונונו

dan alexander דן אלכסנדר מיתוג

Making dreams come true
Text by Bettina Schulz

Dan Alexander launched his design studio in 2000 with great enthusiasm and a plan that was all his own. Today a six-strong team is at work in the two branches, Paris and Tel Aviv, to realize his dreams, and more …

“We are creating an architecture in various dimensions designed to have regard for humans, attuned to the needs of individuals and their dreams, for we all have dreams,” asserts Dan Alexander, whose studio has already been awarded numerous international prizes. A salient example is his book Seafoodpedia, winner of the highly prestigious Gourmand International Cookbook Award. The award is further evidence of how closely this designer interweaves his creative talents with the other passions in his life – design becomes the vehicle that best communicates passions to the outside world.

“We intercept frequencies from technology, philosophy, and design to create a radically better reality that reinvents the future.”

“Ultimately, a brand is a model deriving from the relationship between a human being and his or her surroundings. When we set about creating the space in which an abstract idea can become a reality, we take account of all the parameters that make up human beings – culture, income, taste and so on.”

This approach enables the creative team to identify for its clients, no matter how diverse, the imagery that must be invoked if they are to position themselves successfully. “Our role involves scoping out the client’s own imaginative resources, then translating that content for the outside world.”

For Dan Alexander, reduction is an indispensable element of design method – he reduces the idea of a brand to a memorable graphic, clear visual language, and expressive typography: “In a world of Big Data, simplicity is becoming ever more vital. So we concentrate on essentials and use our tools to build a ‘community of equals’ and send out messages that will benefit humanity.”

מיתוג ועיצוב דן אלכסנדר

פרסום דן אלכסנדר עיתוב ומיתוג

Céline Dion and nununu unite in one voice: Fashion has the power to shape people’s minds. Their new kidswear brand, CELINUNUNU, inspires children to be free and find their own individuality through clothes.

At Dan Alexander & Co., we defined the brand strategy fusing these two iconic forces together, one elegant and larger than life, the other minimalistic and groundbreaking. We centered the brand on a shared agenda that frees children from the dichotomy of “blue for boys / pink for girls”, so that young people can find their own power of personality. This brand breeds equality and serves as a platform for a new humanistic agenda, through children’s fashion.

We created the name CELINUNUNU, and designed the brand’s entire visual perception, with the plus symbol logo at the core of the brand, signifying the powerful meeting point between the two extraordinary life-forces behind this partnership. The minimalistic black/white color palette conveys a balanced polarity, hinting at the universality of an unspoken language uniting people worldwide.

Believing that fashion builds concepts deep within our minds, CELNUNUNU creates something transformative with its humanistic positivity that extends beyond clothes, giving the spirit space to grow and letting children find their own true essence, free from stereotypes and norms. Everything is possible, equally.